newspeak

Made with Creative Commons: A book on open business models by Creative Commons — Kickstarter.

I do wish that “sharing” were not used here. I’d much rather replace it with something closer to actuality, like “collaboration,” or even “co-operation.” “Sharing” sounds (and is) lame marketing-speak that has been, uhm, coopted by neoliberals who argue that the individual contractor is just like the entrepreneur and both are radically free to maximise their potential, provided full access to the Web and its wealth of knowledge—a claim, and vision that is, if not frankly cynical, grotesquely naïve.

Yet the CC people are, as far as I know, neither cynical nor grotesquely naive. And they certainly don’t have to deploy gilt marketing words.