The best element of this story, by Jenny Odell, is probably how well it is told. The worst part is the NYTimes’ wholly needless “interactive” intervention. Much better as a narrative stripped of its distracting effects. After all, the drama of this story is its dramatic quality: the ways in which we, as consumers, find ourselves winding through rabbit holes searching for that thing. Then, the interactive elements–the click here to learn more parts–measures our steps into the warren, and reduplicating it misses the point of power.


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