Uber Learned the Hard Way: Transparency Rules the Sharing Economy | Design | WIRED

Instructive: On the role of transparency (and also accountability) are so vital to community, where “community” can be both a productive network or consumer association.

This is why established peer-to-peer marketplaces like Etsy and Airbnb make a point of using their design chops to celebrate information that others sweep under the rug. Go to their websites and you’ll encounter pages outlining terms of service, cancellation policies, dispute resolutions and other boring details, treated with the same elegant design and clever copywriting as taglines and banner ads. Features like searchable photos, well-written descriptions and sensible interaction flows are everywhere, not because they’re nice to have, but because they’re the foundation that allows this trust-based model work. These are what make browsing for vintage furniture more comfortable on Etsy than on eBay, and meeting people on Match.com less creepy than on Craigslist.

via Uber Learned the Hard Way: Transparency Rules the Sharing Economy | Design | WIRED.