newspeak

Improving performance on twitter.com | Twitter Blogs.

Follows from Brehm’s article on isomorphic JavaScript, in which he discussed how modern JavaScript WebApps work. Twitter’s architectural change (taken back in 2012) was a relevant example because Twitter radically altered the fundamental logic of its operations and removing obstacles to “First Tweet.” It’s a fascinating account not only of the smart use of user data but also of architecture in the service of company goals. One would think that’d be standard but …. many companies don’t seem to know their goals, especially on the Web, and thus cannot really fix matters.

I actually don’t know what Twitter does now to render pages fast on desktops as well as on mobiles.