newspeak

So let’s get real about Big Data. What enterprises really care about is putting data to use, and that requires the ability to ingest diverse sets of structured, semi-structured and unstructured data and then put it to use in real time. The right tools for these jobs are Hadoop and NoSQL databases like MongoDB, two of the hottest job skills in the industry, and less RDBMS and proprietary data warehousing technology.

via Why Big is Blinding Us to the Real Value of Big Data – Innovation Insights.