Nigeria’s BlackBerry addiction offers hope for Research in Motion | Technology | The Guardian

Nigeria’s BlackBerry addiction offers hope for Research in Motion | Technology | The Guardian.

The popularity of BlackBerrys in Nigeria is partly born of necessity. Erratic internet services and a nonexistent landline network are plugged by unlimited data bundles, costing about £12 a month. Unpredictable phone networks force those who can afford it to own two handsets.

“I already have another smartphone, but I need a BlackBerry pin number to socialise with friends and get babes. BlackBerry has an edge because of the pinging,” George Emeka, a university student said, using the colloquial term for its instant messaging service.

Others are getting more bang for their buck. Yahya Balogun, who lives in a Lagos slum, used eight months of savings to buy a secondhand model. The taxi driver has caught on to the growing number of high-end businesses who advertise and communicate using BlackBerry pin numbers as well as traditional means. “All my clients in [upmarket district] Victoria Island own BlackBerrys. It is a good investment,” Balogun said.