newspeak

Traditional social networks fueled Twitter\’s spread.

Not particularly surprising, indeed, the opposite, at least for any of us who actually work in the industry and use (and experiment with) social media. The challenge is not exactly to bring in outsiders, so to speak, but rather to retain those who have joined. There are intangibles but they are not by any means unidentifiable nor even that difficult to work with. And there is a literature to this, including early 20th century advertising but very likely antedating it. Still, I tend to believe the modern notion of community depends hugely on the modern notions of nation.