newspeak

SMBs are tumbling into the cloud? Oh get real • The Channel.

The thrust is that far fewer small and medium businesses are using the cloud than, evidently, IT vendors (and others?) seem to believe. The immediate, if unstated, point is that the desktop continues to prevail, despite the claims of the ease and goodness of the cloud. (And this also explains, perhaps, Microsoft’s continued power as a profit machine, despite its sometimes risible flops as a consumer visionary.) What it also suggests is that the selling points for the “cloud” and its portable gizmos, are by and large more speculatively interesting than actually useful, at least for those companies whose size precludes needless risk. (For the individual consultant, such as I, the situation is different: I need mobility and am happy with the convenience the cloud, snoops and all, offers.)